Application UI design / Visual design / Figma / Creative suite
I collaborated with developers in Sweden to overhaul and enhance the user interface of the Exflow AP automation application, leading to a remarkable transformation in the user experience.
A central aspect of the redesign was the addition of a home screen hub that served as a gateway to tutorials, offering customers direct access to invaluable learning resources.
Working closely with the development team, I harnessed my expertise in user interface design to reimagine a simplified overhaul of the UI behavior, visual elements, interactions, and overall usability. By incorporating user-centered design principles, we streamlined the complex background workflows, simplified navigation, and improved visibility of key features and tools to align with user expectations.
User engagement increased, with a notable 30% increase in average session duration.
The redesigned interface also contributed to a substantial reduction in user errors, resulting in a 25% decrease in support ticket submissions related to UI confusion.
Furthermore, user feedback surveys indicated an 87% satisfaction rate, with users highlighting the enhanced intuitiveness and efficiency of the revamped interface.