UI/UX / Web design / Creative Suite / Sketch / Figma
With Adobe Experience Manager being the foundation upon which the site was to be built, I had to adhere to the rules and boundaries of the back end architecture, while creating a design with a visually appealing interface that would resonate with AAA's audience.
Collaborating closely with the UX team was a key element for the success of the project.
To ensure the team would be able to work faster and more efficiently (without having to reinvent the wheel for every design element) an updated design system was a crucial aspect for consistency, efficiency, and scalability. By creating a library of reusable components, guidelines, and best practices, designers and developers could create additional products with a cohesive look and feel, making it easier for customers to navigate and understand.
This also made it easier to maintain and update products within the design ecosystem over time, ensuring that they remain relevant and up-to-date.